Royal Challengers Bangalore – Starr Play

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Royal Challengers Bangalore – Starr Play

Use of Interactive Game Show to stir up the brand image

History:

Royal Challenge, the brand behind the Royal Challengers Bangalore wanted to get in touch with the end consumer to promote the brand name.
This meeting was to achieve multiple objectives in terms of brand recall of Royal Challenge when they watch Cricket, leave them with an experience and desiring for more. All activities were designed around cricket: bowling, batting and fielding. They also had a brush with the cricketers which elevated their experience. This was a competition and the cricketers rated them on their performance.

Requirement:

Royal Challenge wanted the finalists to be tested on the cricket quotient to choose the winner and was in need of an interesting format which will appeal to the common denominator.

Solution:

The interactive Game show with only the IPL and cricket content was designed to suit the event requirement. This was a multi city event held in Bangalore, Hyderabad, Mumbai, Chandigarh and Delhi. The finalists fought the ultimate battle to be crowned in all the cities and all the remaining guests enjoyed the show.