The leading chip manufacturer chose the Game Show to subtly communicate the high brand value

History:

AMD, the leading chip manufacturer, was part of the road trip to Pune, Delhi and Chennai to usher in a new product launch from Microsoft. The campaign kick started in Bangalore with the visit of Mr. Bill Gates. The aim was to get as many eye balls as possible and increase the footfall during the day. The theme was Formula 1 as AMD is associated with Ferrari. The whole stall was decked up like a pit and we had ushers in the formula 1 attire to complete the feeling of the ambience.

Requirement:

There is a dire need for an activity revolving around Formula 1 and AMD which can get the audience.

Solution:

The interactive Game show, where content is the king, was tailor made to fit in the requirements of AMD. The Game show, through its content not only highlighted the achievements of AMD as an organization but also entertained the audience through formula 1 and general fun questions and left them craving for more!